How to Start and Run a Commercial Art Gallery by Edward Winkleman – Paperback: 256 pages; Allworth; 1st edition (Jul 14, 2009) Best Seller Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume.
How to Get Hung: A Practical Guide for Emerging Artists by Molly Barnes Paperback: 146 pages; Charles E Tuttle Co, 1994 From Booklist: Gallery owner and art critic Barnes is refreshingly free of pretension and preciousness in this let's-get-real guide for students and artists hoping to sell their work. Much as she understands the spiritual and aesthetic forces that motivate artists, she sticks to practical matters. Barnes offers plenty of sane and sensible guidelines for preparing for studio visits, evaluating agreements with galleries, selecting work for shows, and helping with installation and promotion.
The Art of Displaying Art by Lawrence B. Smith Hardcover; 1st edition, Consultant Press, 1998 The Art of Displaying Art takes the mystery out of successful exhibition design. It is an essential guide for gallery and museum personnel. Pressivate collectors who own oils, graphics, drawings, and photographs will find this volume a valuable handbook for hanging art in their homes and offices.
The Art of Showing Art by James K. Reeve Paperback: 144 pages; Council Oak Books; Revised edition (Oct 1, 1995)
| Starting up a Gallery and Frame Shop by Annabelle Ruston – Paperback: 240 pages; A&C Black (Mar 15, 2011) Written in conjunction with the Fine Art Trade Guild, this book offers advice on starting up your own gallery. It covers all the basic questions involved such as the pros and cons of running your own business.
The Artist-Gallery Partnership: A Practical Guide to Consigning Art by Tad Crawford, Susan Mellon Paperback: 128 pages; Allworth Press; 2nd edition 1998 Best Seller Essential reading for artists, art dealers, and gallery owners, The Artist-Gallery Partnership: A Practical Guide to Consigning Art offers a unique and thorough discussion of consignment that clarifies all aspects of this crucial art world relationship. The book presents a provision-by-provision explanation of the Standard Art Consignment Agreement, a model contract between artist and dealer suitable for use. The contract is flexible, making it ideal for establishing consignment arrangements that are mutually beneficial. It covers agency, consignment, warranties, transportation responsibilities, insurance coverage, pricing, gallery's commission, promotion, return of art, and much more.
Corporate Art Consulting by Susan Abbott Paperback: 256 pages; Allworth Press (Sep 15, 1999) Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision makers, establish a profitable fee/commission structure, then write and present winning proposals. Art sources, how to handle and install art, art program management, professional ethics, marketing, publicity and advertising are all addressed, with sample contracts and forms provided. Susan Abbott, coauthor of Fine Art Publicity, assists Fortune 500 companies in acquiring and exhibiting art and developing art-related public relations programs. An eminent speaker who regularly conducts corporate art training seminars in the United States, Canada, and overseas, she lives in San Francisco. |