|Art, Money & Success
by Maria Brophy – Paperback: 354 pages; Publisher: Son of the Sea, Inc.; 1st edition (May 21, 2017) Best Seller
Why is it that some artists are wildly successful, while others just barely squeak by? It may seem like an unfathomable mystery, how some are earning six figures while other, more talented artists, are struggling. Maria Brophy has dedicated 20 years of her life to researching the specific strategies that successful artists follow.
The Business of Being an Artist
by Daniel Grant – Paperback: 344 pages; Publisher: Allworth Press; 4th edition (April 21, 2015) Best Seller
The fifth edition of this updated and expanded classic provides visual artists with an in-depth guide to developing and building a career as a professional artist. Veteran art writer Daniel Grant weaves the words and experiences of dozens of practicing artists throughout this informative volume to describe their real-life challenges and the solutions they found to overcome them.
Art Marketing 101, Third Edition: A Handbook for the Fine Artist
by Constance Smith
Paperback: 288 pages Publisher: ART Network (April 1, 2007)
Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.
Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.
Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office
and Internet 101
Marketing to the Affluent
by Thomas J. Stanley (Preface) Paperback, 324 pages, Reprint edition (September 1997) McGraw-Hill
Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent
. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
Selling to the Affluent: The Professional's Guide to Closing the Sales That Count
by Thomas J. Stanley Paperback, 477 pages Reprint edition (September 1997) McGraw-Hill
In this classic of marketing literature, bestselling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including business owners, sales professionals, women, Asian Americans, and retired millionaires. Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. In short, Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
Presentation Power Tools for Fine Artists
by Renee Phillips
Paperback: 140 pages Publisher: Manhattan Arts International (October 30, 2002)
The Revised & Expanded Third Edition of PRESENTATION POWER TOOLS FOR FINE ARTISTS offers step-by-step writing guidelines, professional advice and a variety of samples to help aspiring and professional artists and their agents prepare polished promotional materials, gallery presentations, grant proposals and publicity kits. There are dozens of samples to help artists promote their work including: Business Letters, Résumés, Biographies, Artists Statements, Promotional Materials, Press Releases, Artist/Gallery Agreements, Bill of Sale, Invoices, Work Forms and hundreds of valuable resources.
How to Make Money as an Artist
by Sean Moore Paperback, 160 pages (September 2000) Chicago Review Press
How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience.
The Fine Artist's Guide to Marketing and Self Promotion
by Julius Vitali Paperback: 239 pages Publisher: Watson-Guptill Publications; Revised edition (August 2003) Midwest Book Review:
Plenty of strategies and examples are included in this guide to marketing and self-promotion techniques which tells fine artists how to survive and build a successful art career. Enjoy an excellent guide which surveys successful techniques to achieving goals.
How to Build Your Art Business with Limited Time or Energy
by Corrina Thurston – Papeback, 146 pages; Onion River Press (December 1, 2018)
Corrina Thurston is a professional wildlife artist, speaker, entrepreneur, and writer. She began drawing in 2010, two years after falling very ill. Corrina taught herself to draw from her bed, and what started out as a therapeutic outlet, eventually turned into a profession. Now she specializes in detailed, vibrant colored pencil drawings that look more like paintings or photos than drawings. In the last couple years, she has spent her "good" time increasing her drawing skills and building up her art business. Taking the knowledge she's gained, Corrina is now writing a series of books to help other artists with their businesses, beginning with "How To Build Your Art Business With Limited Time Or Energy."
Social Media Marketing Plan
by Matt J. Marswood – Paperback: 220 pages; Publisher: Independently published (January 1, 2020) Best Seller
Learn to communicate with your customers via social media, keeping up with new online trends.
Selling Art Without Galleries: Toward Making a Living from Your Art
by Daniel Grant – Paperback: 256 pages; Publisher: Allworth Press; 1st edition (September 1, 2006)
This comprehensive resource shows artists how to make a living from their art—without relying on galleries. Through interviews with a range of successful artists, readers will learn how to write about their own work, how to arrange and curate exhibits, how to work in nonprofit arts spaces, how to determine when and if to advertised artwork for sale, and how to exhibit in non-art spaces.
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
by Martha Barletta Hardcover: 304 pages Publisher: Kaplan Business; 2nd edition (January 1, 2006)
In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar womens market. Updated success stories, original strategies and applications, and gender-effective advertising best practices make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.
An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase PrimeTime Women to show how yesterdays little old lady will be tomorrows Ms. Moneybags, a target for myriad industriesbanking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.
The Artist's Marketing and Action Plan Workbook
by Jonathan Talbot, Geoffrey Howard Paperback: 96 pages Publisher: Jonathan Talbot; 5th edition (January 14, 2005)
This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art and how to make money doing it!
The making of art and the selling of art are essentially different. For most of us, artmaking is intensely personal and private. Only when we are finished are we willing to share what we have done. Selling art is, on the other hand, a social activity in which we need to interact with the world outside our studios. This book provides a vocabulary and structure for that interaction.
Networking with the Affluent
by Thomas J. Stanley Paperback, 260 pages Reprint edition (September 1997) McGraw-Hill
Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.
How to Make Money as an Artist
by Sean Moore Paperback, 160 pages (September 2000) Chicago Review Press
How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayedand attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising.
Successful Fine Art Marketing
by Marcia Layton NR Edition, Paperback, Published by Consultant Press, 1993
The author, Marcia Layton, a marketing specialist, has brought together all of the ingredients of art marketing, including positioning, pricing, distribution, and promotion. Replete with specific examples, this guide assists artists and gallery personnel to develop a specific plan which will lead to increased sales and success. Successful Fine Art Marketing is not a generalized marketing manual it is focused on art, artists, and galleries.
The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries
by Peggy Hadden Paperback, 224 pages, Watson-Guptill Pubns, 1998 email@example.comThe author:
Why you must pursue new markets! All artists have careers, whether they think so or not. Three years of writing on artists' careers for Art Calendar Magazine has helped me see what artists themselves must do. The Artist's Guide tells you how to find new markets and make the most of your career from writing proposals to showing your work in corporate spaces. A supportive, encouraging and helpful book for all artists, this one is guaranteed to give you information you can use!
Design for Response: Creative Direct Marketing That Works
by Leslie Sherr, David J. Katz Hardcover, 144 pages (March 1999) Rockport Pub
This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.