Business & Career: Marketing & Selling
The Business of Being an Artist by Daniel Grant - Paperback: 344 pages; Publisher: Allworth Press; Fifth Edition edition (April 21, 2015)

The fifth edition of this updated and expanded classic provides visual artists with an in-depth guide to developing and building a career as a professional artist. Veteran art writer Daniel Grant weaves the words and experiences of dozens of practicing artists throughout this informative volume to describe their real-life challenges and the solutions they found to overcome them.

Art Marketing 101, Third Edition: A Handbook for the Fine Artist by Constance Smith – Paperback: 288 pages Publisher: ART Network (April 1, 2007)

Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a beautiful portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Constance Smith began her career as an art rep in California. She has been assisting artists nationwide for over twenty years. She is co-author of Art Office and Internet 101.

Marketing to the Affluent by Thomas J. Stanley (Preface) – Paperback, 324 pages, Reprint edition (September 1997) McGraw-Hill

Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.

Selling to the Affluent: The Professional's Guide to Closing the Sales That Count by Thomas J. Stanley – Paperback, 477 pages Reprint edition (September 1997) McGraw-Hill

In this classic of marketing literature, bestselling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including business owners, sales professionals, women, Asian Americans, and retired millionaires. Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. In short, Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Presentation Power Tools for Fine Artists by Renee Phillips Paperback: 140 pages Publisher: Manhattan Arts International (October 30, 2002)

The Revised & Expanded Third Edition of PRESENTATION POWER TOOLS FOR FINE ARTISTS offers step-by-step writing guidelines, professional advice and a variety of samples to help aspiring and professional artists and their agents prepare polished promotional materials, gallery presentations, grant proposals and publicity kits. There are dozens of samples to help artists promote their work including: Business Letters, Résumés, Biographies, Artist’s Statements, Promotional Materials, Press Releases, Artist/Gallery Agreements, Bill of Sale, Invoices, Work Forms and hundreds of valuable resources.

How to Make Money as an Artist by Sean Moore – Paperback, 160 pages (September 2000) Chicago Review Press

How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience.

2007 Artist's & Graphic Designer's Market by Mary Cox (Editor), Michael Schweer (Editor) – Paperback: 650 pages Publisher: Writers Digest Books; New Ed edition (October 30, 2006)


Art Marketing Sourcebook for the Fine Artist: Where to Sell Your Artwork (2000 New Listings) by Constance Smith (Editor), Constance Smith (Compiler) – 2nd Edition, Paperback, Published by Art Networks, 1995


The Fine Artist's Guide to Marketing and Self Promotion by Julius Vitali – Paperback: 239 pages Publisher: Watson-Guptill Publications; Revised edition (August 2003)

Midwest Book Review: Plenty of strategies and examples are included in this guide to marketing and self-promotion techniques which tells fine artists how to survive and build a successful art career. Enjoy an excellent guide which surveys successful techniques to achieving goals.

Art Marketing Handbook, Seventh Edition by Calvin J. Goodman (1922 - 2011) and Florence J. Goodman – Hardcover, Published by Gee Tee Bee

Calvin was long a consultant to portrait artist Gordon Wetmore & more recently to Michele Rushworth.

Creative Direct Mail Design: The Guide and Showcase by Sheree Clark, Wendy Lyons – Paperback, 160 pages (February 1998) Rockport Pub


Selling Art Without Galleries: Toward Making a Living from Your Art by Daniel Grant - Paperback: 256 pages; Publisher: Allworth Press; 1st edition (September 1, 2006)

This comprehensive resource shows artists how to make a living from their art—without relying on galleries. Through interviews with a range of successful artists, readers will learn how to write about their own work, how to arrange and curate exhibits, how to work in nonprofit arts spaces, how to determine when and if to advertised artwork for sale, and how to exhibit in non-art spaces.

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Martha Barletta – Hardcover: 304 pages Publisher: Kaplan Business; 2nd edition (January 1, 2006)

In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.

An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.

The Artist's Marketing and Action Plan Workbook by Jonathan Talbot, Geoffrey Howard – Paperback: 96 pages Publisher: Jonathan Talbot; 5th edition (January 14, 2005)

This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art and how to make money doing it!

The making of art and the selling of art are essentially different. For most of us, artmaking is intensely personal and private. Only when we are finished are we willing to share what we have done. Selling art is, on the other hand, a social activity in which we need to interact with the world outside our studios. This book provides a vocabulary and structure for that interaction.

Selling Art 101: The Art Of Creative Selling by Robert Regis Dvorak – Paperback: 181 pages Publisher: Artnetwork Press (September 5, 2004)


Networking with the Affluent by Thomas J. Stanley – Paperback, 260 pages Reprint edition (September 1997) McGraw-Hill

Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.

How to Make Money as an Artist by Sean Moore – Paperback, 160 pages (September 2000) Chicago Review Press

How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayedand attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising.

Successful Fine Art Marketing by Marcia Layton – NR Edition, Paperback, Published by Consultant Press, 1993

The author, Marcia Layton, a marketing specialist, has brought together all of the ingredients of art marketing, including positioning, pricing, distribution, and promotion. Replete with specific examples, this guide assists artists and gallery personnel to develop a specific plan which will lead to increased sales and success. Successful Fine Art Marketing is not a generalized marketing manual – it is focused on art, artists, and galleries.

The Artist's Guide to New Markets: Opportunities to Show and Sell Art Beyond Galleries by Peggy Hadden – Paperback, 224 pages, Watson-Guptill Pubns, 1998 peggy-hadden@mindspring.com

The author: Why you must pursue new markets! All artists have careers, whether they think so or not. Three years of writing on artists' careers for Art Calendar Magazine has helped me see what artists themselves must do. The Artist's Guide tells you how to find new markets and make the most of your career from writing proposals to showing your work in corporate spaces. A supportive, encouraging and helpful book for all artists, this one is guaranteed to give you information you can use!

Design for Response: Creative Direct Marketing That Works by Leslie Sherr, David J. Katz – Hardcover, 144 pages (March 1999) Rockport Pub

This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

The Best Direct Response Design by Rockport Publishers (Compiler) – Paperback, 160 pages (February 1998) Rockport Pub



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