Business & Career: General
How to Survive and Prosper As an Artist: Selling Yourself Without Selling Your Soul by Caroll Michels Paperback: 288 pages Holt Paperbacks; 6 edition (June 9, 2009) Best Seller

Career coach and artist-advocate Caroll Michels uses three decades of experience and insights to provide a range of business details for aspiring artists, from obtaining gallery representation and establishing prices to developing an exhibition and handling rejection. The practical business savvy makes How to Survive and Prosper As An Artist a 'must have' for any aspiring artist and libraries catering to them.

NOTE: A Stroke of Genius is mentioned in the resources section.

The Masterbook of Portraiture and Studio Management by Don Peterson – Paperback Publisher: Studio Press; 5th edition (December 1989)


The Masterbook of Portraiture and Studio Management by Don Peterson – Hardcover Publisher: Studio Press (1985)

Note: Cover shown is 8th edition.

Contents include: Forewords; Credits; Introduction; Planning to succeed; Fifty Successful Promotions; Advertising; Building the Right Image; Ingredients of a Professional; A Winner's Business Philosophy; Twenty Ways to Increase Averages; Fifty-Five Steps to Professionalism; Training for Photographers; Training for Receptionists; Employee Relations; Successful Studio Management; How the Pros Sell More and Bigger Portraits; Introduction to Portraiture; Twenty-Five "Rules" for Better Portraits; Portrait Lighting Simplified; Corrective Portraiture; Portraiture in the Home; Portraiture of Children; Portraiture of Seniors; Portraiture of Adults; Portraiture of Groups and Couples; Formal Bridal Portraiture; The Magic of Outdoor Portraiture; Thirty-Six Words of Wisdom; Ten Steps for Becoming a Portraitist (and twelve reasons why); Twenty Ways to Make the Most of Your Job; Starting or Buying Your Own Studio; How to Sell Out and Retire Gracefully; The Don Peterson Story.

How to Become a Famous Artist and Still Paint Pictures by W. Joe Innis – Paperback: 241 pages Publisher: Eakin Press; 1st ed edition (April 1994)

Reader review: One of those gotta-have books for the artist. I laughed my way silly as I read through this book and pestered my friends with quotes from it for months! Unless you're married to an abstract expressionist who makes their living with grant money, you'll think it's funny and right-on too. He's sarcastic, biting and not a little cranky when it comes to Academic, Museum and Gallery commentaries. But hey - my experience as an artist has been pretty much the same, so I can't fault him for tellin' it like it is. And he does it with buckets of humor.

You can download some sample chapters at his web site.

Making a Living As an Artist (Art Calendar Guide) by Art Calendar (Editor) – Paperback, 224 pages (November 1998) The Lyons Press

Covers overcoming myths about beiang an artist. Pricing works, using written contracts, negotiating contracts, creative blocks, taxes, managing your studio, insuring your work, making connections, commercial galleries, juried competitions, public relations, news releases, buying ad space and legal issues. Also includes interviews with art professionals.

Breaking Through the Clutter, Business Solutions for Women, Artists and Entrepreneurs by Judith Luther Wilder # Paperback: 175 pages Publisher: National Network for Artist Placement (November 30, 1999)

Breaking Through The Clutter is funny, witty and perceptive. I recommend it to any woman business owner or prospective business owner. It's a combination How To and autobiography that had me laughing out loud and nodding my head in agreement.

The Business of Being an Artist by Daniel Grant – Paperback, 352 pages 3rd edition (June 15, 2000) Allworth Press

Thoroughly updated and expanded, this classic handbook teaches emerging artists all the strategies they need to know for selling artwork on their own or through dealers.

The book's new sections target today's vital issues: creating a web site; obtaining copyright/trademark protection on the Internet; coping with censorship of controversial art; and dealing with the new realities of funding sources. Additional chapters tell how to find galleries, arrange exhibitions, apply for grants, land survival jobs doing custom decorative art or teaching, and other relevant topics.

The Business of Art by Lee Evan Caplin (Editor), Tom Power (Editor), Livingston L. Biddle – Paperback, 359 pages, 3rd edition (July 1998) Prentice Hall Press

Based on the widely acclaimed National Endowment for the Arts/Small Business Administration series, this all-in-one handbook explains the winning formulas that enable artists, art dealers, and other professionals to build successful careers.

The Artist's Resource Handbook by Daniel Grant – Paperback, 248 pages, Revised edition, Allworth Press, 1997

This carefully researched guide explains how artists can benefit from the extensive resources available to them at little or no cost. Included is a complete listing of organizations that offer career advice, an extensive list of source materials, advice on working with umbrella organizations, how to obtain free or discounted art materials, and technical assistance. Also covered are sources of public and private support (including grants and commissions for public art), artist-in-residency programs, art safety issues, and networking with other artists.

Business Letters for Artists by Stephen M. Doherty – Paperback, (November 1993) Watson-Guptill Pubns

A guide to writing effective, easy-to-understand letters of agreement between artists and gallery owners, publishers, and agents features a detailed explanation of each letter and a selection of ready-to-use letters.


Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career As an Artist by Robert J. Abbott – Paperback 2nd edition (December 1997) Seven Locks Press



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